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Lifestyle brands face some of the most demanding supply chain conditions in the consumer industries. Short product lifecycles, fast-moving trends as well as limited-edition create sharp and unpredictable demand peaks. High return rates and multichannel distribution, meanwhile, puts further pressure on fulfilment and inventory planning. Success in this sector depends on reliable logistics networks that can manage volatility, and support tight launch windows across multiple channels and regions, because even a short delay can translate into lost sales and missed opportunities.
How can lifestyle companies build resilient supply chains then?
Dive into the insights
This e-book, in collaboration with FT Longitude, is based on the findings of a global survey of 1,650 senior supply chain, logistics and operations professionals, explores how leading lifestyle companies are using visibility, flexibility, precision, compliance and foresight to build disruption-ready supply chains. The research also explores the challenges lifestyle companies are facing in North America; Europe; Asia Pacific; India, the Middle East and Africa; and Latin America, and how these can be overcome.
Get the resilience for lifestyle report
How can lifestyle companies strengthen resilient supply chains? Uncover the strategies, partnerships and logistics approaches that are setting the leading lifestyle brands apart. Get the report now:
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Get the resilience for lifestyle report
How can lifestyle companies strengthen resilient supply chains? Uncover the strategies, partnerships and logistics approaches that are setting the leading lifestyle brands apart. Get the report now:
Be ready for supply chain resilience to go all the way! Explore the Maersk Supply Chain Resilience Model, or for more logistics trends and insights visit Maersk Logistics Insights.
About FT Longitude
At FT Longitude, we harness the power of intelligence with influence to leave a lasting impression on the world of business. With a focus on pioneering thought leadership strategies, we create high-impact campaigns that transform perceptions. We craft powerful insights that engage key decision-makers, and using creative storytelling techniques, we imprint brands with unforgettable messages that resonate. Part of the Financial Times Group, we help brands reach and connect with the world’s most influential people, through the FT’s 21 million monthly global readers. Visit longitude.ft.com and find us on social media.
